What is a campaign consultant?

A Campaign Consultant offers candidates experience, advice, strategy, expertise, and confidence. Consultants apply hard-won wisdom to the complexities of campaigning. Consultants continuously evaluate decisions to make sure they are in alignment with strategy.

Finally, a Campaign Consultant provides candidates with a 30,000-foot view of operations all tied to one goal: winning elections.

What’s the difference between a campaign manager and a campaign consultant?

A Campaign Manager is the captain of the candidate’s campaign. They oversee the day-to-day operations of the campaign, from creating and adhering to budgets and generating earned media to tracking disbursements and paying invoices. A Campaign Manager facilitates the hiring and management of other campaign staff, including consultants.

A Campaign Consultant, or General Consultant, is the big-picture thinker—she is an operative who does things like weigh in on strategic partnerships, structure endorsement processes, coordinate vendor relationships, refer clients to experts on policy, and draft/edit copy for public-facing campaign materials. A Campaign Consultant informs the overall vision fueling a candidate’s run for office.